The Greatest Gift — Mercedes-Benz Christmas 2021
September 2020.
We all knew it: Christmas season was approaching. Time to make a Christmas campaign. Again. And it still caught us off-guard.
Amidst all this f**k-up of a year, we didnt’t want to create a melodramatic, heart-warming, sentimental, tear-drenching Christmas campaign like everybody else.
Not this year. Maybe not ever again.
Instead, we have a simple idea: four iconic Mercedes-Benz cars in a fun and unseen design. That praise the joy of presents. With the greatest gift of them all…
Case Film
Director/Photographer: Anton Tammi
DOP: Cezary Zacharewicz
Production Company: BWGTBLD GmbH
agency: antoni
Creative Direction: Christian Kies, Christopher Hoene
Art Direction: Arnt Christman, Tatiana Pakhmutova, Tim Grötzinger
Copy & Concept: Daniel Duhn, David Kaufmann, Simon Cazzanelli
