The Greatest Gift — Mercedes-Benz Christmas 2021

September 2020.

We all knew it: Christmas season was approaching. Time to make a Christmas campaign. Again. And it still caught us off-guard.

Amidst all this f**k-up of a year, we didnt’t want to create a melodramatic, heart-warming, sentimental, tear-drenching Christmas campaign like everybody else.

Not this year. Maybe not ever again.

Instead, we have a simple idea: four iconic Mercedes-Benz cars in a fun and unseen design. That praise the joy of presents. With the greatest gift of them all…

Case Film

Director/Photographer: Anton Tammi
DOP: Cezary Zacharewicz
Production Company: BWGTBLD GmbH
agency: antoni
Creative Direction: Christian Kies, Christopher Hoene
Art Direction: Arnt Christman, Tatiana Pakhmutova, Tim Grötzinger
Copy & Concept: Daniel Duhn, David Kaufmann, Simon Cazzanelli

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