Mercedes-Benz

100
YEARS
TRADEMARK

For the 100th anniversary of Mercedes-Benz's iconic star trademark, we decided to create a social campaign that celebrates its global impact.

In the 60-second film, we honored the star's pop-cultural legacy, heritage, and future vision.

Design Case Film

220102-100yearstar-design2.webp
220102-100yearstar-design3-1.webp
220102-100yearstar-design-01.webp
220102-100yearstar-design3-2.webp

agency: antoni
Motion Designer: DVMG
Sound Design: Studio Teiwas
Creative Direction: Christian Kies, Christopher Hoene, Ursel Barwinski
Art Direction: Tatiana Pakhmutova, Tim Groetzinger
Copywriting: David Kaufmann, Daniel Duhn

Zurück

Stay in your comfort zone — The new C-Class
Weiter

Unheard of – DOLBY ATMOS x Mercedes-Benz