ONE OF MANY
The first, the best, or the only woman: for centuries, women have been making history because they are the exception. But isn't it time for that to finally change in 2023?
Our global campaign challenges gender stereotypes with a provocative message: "I don't want to make history. I don't want to be the only woman. I want to be one of many."
One message, many formats: The heart of the campaign is an emotional manifesto film, followed by numerous social clips, stills and personal interviews with women from the Mercedes-Benz cosmos, like Reema Juffali – the first female racing driver from Saudi Arabia.
Agency: antoni Berlin
Managing Director: Marcell Francke, Christina Müller
Creative Direction: Daniel Duhn, David Kaufmann
Art Director: Laura Hess
Copywriter: Leonie Hallet
Account Direction: Julian Holland-Moritz, Sarah Achatz
Producer: Meike Kornrumpf
Production: Tempomedia
Direction: Fiona Jane Burgess
Editor: Nik Kohler
Photographer: Janine Sametzky
Composition: Soundtree Music
Sound Design: Kraatz Studios