Google × FC Bayern
Announcement Film
FC Bayern winning the league isn’t news. Everyone’s seen that one before.
What was new last season: Bayern winning people over, not just games.
Even Bayern haters had a hard time hating this team. Kompany, who keeps it quiet until something actually needs saying. Then everyone listens. Olise, who barely says a word and lets his left foot do the talking. The women going a whole season unbeaten. A guy called Mr Aura flying drones in shorts in January. And a porcelain cockatoo with its own jersey badge, proof that this club doesn’t take itself too seriously.
So when Google joined as new partner, the film didn’t have to sell anything. It just had to show that season the way it felt: match footage, photography, headlines and fan culture, cut into one fast portrait of a club people suddenly liked. With Pixel and Gemini on board for whatever comes next.