FUTURE 2021
What’s been speculated for a while, now becomes reality:
an electrified version of the G-Class is coming.
To celebrate the future of this icon, we went back to the year the original G-Class came out: 1979. An era where science-fiction raised wild speculations of how our world will look like. And while some of these ideas turned out to be accurate, others seemed to be too… fantastic.
This is “Future 2021“
An epic 70s space opera that explores the future of mobility. A fantastic journey through space and time to a world beyond imagination. Intergalactic travellers meet robots as the G-Class gets ready to become electric.
EQGorden
Unsung hero of the campaign or arguably the biggest career achievement: we put Mercedes-Benz’ Chief Design Officer Gorden Wagener into slightly too small sci-fi costume.
In “EQGorden” he gets into conversation with the film cast, talks about the Concept EQG, gives insights into the design process and how they preserved the original DNA of the G-Class.
Agency: antoni Berlin
Executive Creative Director: Marcell Francke
Creative Direction: Christian Kies, Christopher Hoene
Concept & Copy: Daniel Duhn, David Kaufmann
Art Direction: Tim Groetzinger, Tatiana Pakhmutova
Production : ANORAK Film GmbH & Radioaktive Kyiv
Director: Nina Holmgren
Cinematography: Mauro Chiarello
Production Design: Robin Brown